BORN READY: NEW iCAUR MALAYSIA COMPONENTS HUB COMES ONLINE
Dedicated Shah Alam logistics Facility To Fortify iCAUR Malaysia’s After-Sales Readiness To Support Growing Dealership Network
KUALA LUMPUR, 13 AUGUST 2025 – Following its exciting brand debut and subsequent model previews of the iCAUR 03, iCAUR Malaysia now marks another milestone in its journey with the unveiling of the iCAUR Components Hub. The centralised warehouse facility supports after-sales operations and strengthens network readiness for the new full-electric off-road SUV brand in Malaysia.
Located within Shah Alam’s Hicom Industrial Estate, the 88,000-square-foot Components Hub is managed by Chery Corporate Malaysia and shared with OMODA | JAECOO Malaysia. Prioritising readiness, iCAUR Malaysia continues to steadily build its supply chain competencies and parts inventory since the facility began operations in March 2025—well in advance of the iCAUR 03 launch, slated for Q3 2025.
iCAUR Malaysia Vice President, Emily Lek, explained, “The centrally located Chery Corporate Malaysia warehouse is pivotal in supporting iCAUR’s growing dealership network, which will soon include no fewer than 16 dealer partners nationwide, with further expansions planned in 2026.”
“The spirit of iCAUR’s ‘Born to Play’ philosophy means we are also born ready. By steadily building up our portfolio of parts and components—and backed by a global automotive player with robust supply chains—iCAUR Malaysia is poised to grow alongside our network while strengthening the premium after-sales service standards that our discerning customers expect,” she added.
Fortifying its inventory, the iCAUR Components Hub houses a significant share of over 10,000 curated spare parts and components, reinforcing the brand’s readiness to deliver responsive, efficient after-sales support ahead of the iCAUR 03’s local debut.
Moreover, the facility is well-positioned to support regional after-sales services as Chery International strives to strengthens its position in Malaysia as a central hub for Right-Hand Drive (RHD) models in ASEAN. It also aligns with the nation’s mobility goals under the National Energy Transition Roadmap (NETR) and the National Automotive Policy (NAP) 2020—advancing next-gen vehicle technologies (NxGV) and fostering innovation in the automotive ecosystem.
iCAUR Malaysia returns to Desa ParkCity with the iCAUR iXPERIENCE Obstacle Drive — Featuring the iCAUR 03 2WD
In the spirit of curating opportunities for the public to get up close with the iCAUR 03, the iCAUR iXPERIENCE Obstacle Drive returns to Plaza Arkadia, Desa ParkCity from 21 to 24 August 2025—offering the first-ever public test drive of the new iCAUR 03 Two Wheel Drive (2WD) variant.
Designed with efficiency and driving dynamics at its core, the iCAUR 03 2WD features a 135kW motor and a 65.7kWh battery, delivering up to 426km of range (NEDC). Visitors can also get behind the wheel of the powerful, range-topping Intelligent Wheel Drive (iWD) dual-motor variant, offering 279PS and up to 418km of range.
Held alongside the OMODA | JAECOO SHS Carnival, the iCAUR iXPERIENCE event features a vibrant setup, including the eye-catching iCAUR ‘Toy Box’ display vehicle and interactive activities. Visitors are invited to participate in the “Guess the Price” challenge for a chance to win exclusive iCAUR merchandise and redeem ‘Born to Play’ gifts and vouchers on-site.
The iCAUR 03 is estimated to be priced between RM145,000 and RM155,000. Customers eager to experience iCAUR’s unique blend of electrified adventure can place a fully refundable booking of RM1,000.
To reward early adopters, iCAUR Malaysia is offering a limited-edition iCAUR 03 scale model (worth RM1,388) to the first 30 customers who make an official booking during the event.
The iCAUR iXPERIENCE Obstacle Drive takes place at Plaza Arkadia, Desa ParkCity (Car Park 3), daily from 10.00AM to 10.00PM, with test drive sessions available from 10.00AM to 7.00PM. Customers may RSVP online at www.icaur.com.my; walk-in registrations are also welcomed, on a first come first served basis.
About iCAUR
iCAUR is a global electric vehicle brand born from a collaboration between Chery—renowned for its long-standing automotive expertise—and SmartMi Tech, known for its modern, connectivity-driven approach to product development.
Designed from the outset for international markets, iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart. Guided by the spirit of "Born to Play," iCAUR builds cars that are as expressive as they are practical, offering a fresh take on what electric mobility can be.
iCAUR made its global debut at the 2025 Shanghai International Automobile Industry Exhibition, with plans to expand to 100 countries and open over 2,000 sales and service centres worldwide by 2028.
Combining youthful designs with cutting-edge technology, iCAUR delivers a vibrant new choice for Malaysia’s next generation of EV buyers—while supporting national sustainability goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), which aim for 80% EV adoption by 2050.