BORN GLOBAL: iCAUR CELEBRATES DEBUT AT SHANGHAI AUTOSHOW 2025

iCAUR has made its global debut at the Shanghai International Automobile Industry Exhibition 2025, marking the arrival of a new brand designed from the outset for the global market.

Built for the young and the young at heart, iCAUR combines bold design, smart technology, and driving performance—targeting those pursuing individuality and emotional value, and are willing to try something new, stylish and cool. This is the true spirit of “Born to Play”.

iCAUR is the result of a collaboration between Chery, known for its longstanding automotive expertise, and Smartmi Tech, which brings a modern, connectivity-based approach to product development.

This blend of engineering prowess and digital thinking gives iCAUR a clear direction: to create vehicles that are smart, stylish, and seamlessly aligned with how people live and explore the world today.

Leading the charge is the new V23, iCAUR’s first global model. It features a bold outline, designed with muscular proportions featuring a fully enclosed grille and split-style headlights, giving it a unique look with a clear off-road influence.

Built on a new vehicle platform and designed with real-world use in mind, the iCAUR V23 combines everyday practicality with the spirit of adventure. It is designed for drivers who want a vehicle that can handle a weekend adventure as easily as a city commute.

iCAUR’s expanding global lineup includes both Battery Electric Vehicles (BEVs) and Range-Extended Electric Vehicles (REEVs), offering a variety of styles, including off-road-capable and tech-forward designs.

The brand plans to expand rapidly—reaching over 100 countries in the next three years and setting up more than 2,000 service and sales centres worldwide.

Born global and designed with a clear understanding of evolving consumer expectations, iCAUR enters the global EV market by creating products centred on what users value most—design, usability and emotional appeal—delivering vehicles that people are excited to own and proud to drive.

Born to Play. iCAUR is coming to Malaysia!

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iCAUR MAKES ITS MALAYSIAN DEBUT AT MALAYSIA AUTOSHOW 2025

Following its global debut at the Shanghai Motor Show 2023, iCAUR—is now set to make its official launch at the Malaysia Autoshow 2025 with a comprehensive preview of its vibrant EV lineup.

Alongside, be amongst the first to meet the iCAUR Malaysia team, learn about the brand’s expansion, and catch the signing of the first batch of authorised dealer partners.

iCAUR Malaysia cordially invites you and/or your journalist and videographer/photographer to the brand launch as follows:

Date : Thursday, 8 May 2025

Time : To be confirmed

Venue : iCAUR Malaysia booth (Hall A, Booth A07 B), Malaysia Autoshow 2025, Malaysia Agro Exposition Park Serdang (MAEPS), 43400 Serdang, Selangor.

RSVP here: https://forms.gle/mvELaaerks4Z9Nvm8

Kindly RSVP via the link above by Friday, 2 May 2025. For enquiries, contact Arvinda Kumar arvinda@centriqpr.com (017-635 7505) or admin@centriqpr.com (03 – 5524 1266).